Panel Management

The maintaining of the online panel is the guarantee for high data quality.

Only a high degree of mutual trust with us and the panelists, assists you in obtaining reliable information on your research questions. Our Panel Management has a significant influence on the exhausting of samples, which represents a very high rate in the panel business at 60 to 75 percent. The ComCult online panel is a valuable market research instrument for data collection via the Internet and not a pool of e-mail addresses.

ComCult Research operates a sophisticated and extensive management system with a multitude of information about each panelist. Continuous monitoring allows us to carry out participant checking per survey (e.g. for non-response and break-off analyses) and over time (e.g. removal of inactive or faulty e-mail addresses). A personalized account shows us the history by panelist regarding the number and content of survey participations and also provides panelists with access to periodic re-profiling of their basic data. With this management system, we continuously optimize the quality of our online panel.